In a few days time it’ll be exactly a year since I went to my first ever blogging event #MyChocBloggers and it’s safe to say a lot has changed since then. I’ve grown a lot as a person, I’ve made a lot of amazing friends and I’ve done some things I never even dreamed I’d do all because of this little piece of the internet. To put this in perspective, as this posts I’m on my way to Centre Parcs with a group of friends, 10 of which were (aside from the odd tweet) retaliative strangers this time last year and most of that is because I put myself out there and went to my first event. So I thought it would be an ideal time to talk about why I think saying yes to events is important for you and your blog;
Content;
The first, and some would argue most important, reason to say yes is for your blog and what kind of content attending will give you.
Product launches – These are hosted by the brand or a PR company working for them and are a great opportunity to give your readers a sneak peak of upcoming launches. Because of this, posts are normally expected up in a shorter time frame so be aware of this when agreeing to go.
Openings, brand awareness events and activities – Personally, these are my favourite kind of event to attend. Things like #MyChocBloggers, #WimbledonSummerParty and #NuffNangFilmClub that not only give you chance to meet other bloggers, but to enjoy and experience and in some cases even learn something!
Meet Ups – Usually hosted by another blogger (or group of) these are a lot less formal than the above. Normally a great place to socialise and meet other bloggers from your area; these can take all sorts of forms be it a lunch, gathering in a local park or bar and sometimes the organisers even work with brands to arrange goodie bags and raffles for attendees. As for content, the organisers do really appreciate if you can tweet, post and instagram about the meet and any goodies you’ve been given as it shows, if they’re working with brands, that it’s been worth them providing the products.
What you get from it;
Fresh content – Different types events mean new, fresh and different content that you may not have thought of or done yourself.
New experiences – Be that trying out a new restaurant or bar, going to a class or just something you wouldn’t have done if it hadn’t have dropped in your inbox.
Make new friends – We all love to have friends that share similar interests (and in my case won’t judge me for buying another pink lipstick) and events give you the perfect chance to find other people that share your passions or even just understand why you’re taking so many photos.
Plenty of photos to instagram – I know I can’t be the only one that likes to have a selection of pretty pictures ready to put on instagram right?!
A confidence boost – As nervous as I was before my first event, it was worth it for the feeling of “yes, I did it!”. Remember, it’s always someone’s first time so be nice to everyone and smile, it’s more appreciated than you’ll know.
Sometimes products to write about – But this isn’t to be expected, it is a nice bonus though!
But before you say yes;
While it’s super exciting to be invited or have a place offered to your at an event or meet up, before you say yes ask yourself a few things;
Will I really be able to write about this? Much like accepting your first ever PR sample, especially when it comes to brand events ask yourself if it’s really something you’ll be able to cover on your blog. If you have no intention of covering it, you may be taking the place of someone who will.
Does this fit my blog? While content is fluid and you don’t have to stick to a niche, you don’t want to be see as that person who’ll turn up anywhere with a goodie bag.
Can I make it? Or, if situations change and you can no longer make it for whatever reason, let the host know rather than taking someone else place.
Why am I saying yes? In the case of brand hosted events, do you genuinely like and want to promote the company hosting.
Have I mentioned any issues? Not with the event but more “I don’t finish until 2 so may be half an hour late” or “I can’t have gluten” when food is mentioned. This helps in case there are any ice breakers etc and means things are clear all round.
Lauren at Blonde Vision wrote an excellent post on etiquette expected at events, which every blogger should read in my opinion.
Where do I sign up?
This is by no means a full list and obviously doesn’t include events hosted by brands or companies, but if you’re looking for meet ups here’s some databases to join;
LDNMeetUp – London
ScarlettLEvents – London
SheffieldBlogrs – Sheffield
HullBloggers – Hull
Sotonbloggers – Southampton
SEBlogCircle – South East
If I’ve forgotten anyone let me know in a comment!
What’s your favourite thing about blogging events?
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This is such a great post (and thanks for linking me to the etiquette post as it's so important), and is actually a great post for me to read as I'm going to a couple of events this week. I can't attend as many events as I would like to as it can get expensive for me to get to them, so I really pick and choose which ones I know I will enjoy.
Meet ups are definitely great for newbies in my opinion, as you can really network with bloggers and there isn't a huge expectation of you from it. You meet so many wonderful people, without the pressure of trying to build your presence with a brand (unless brands are present).
I think it's so bad when people are just going for the potential freebies. I've seen people at events who definitely don't have related content on their blog then it just seems so out of place when they do write about the event! Plus, just showing up for the goodie bag is just rude. At least say thank you when you leave (which I've seen people not do before).
Sophie x | Essential Twenty
these are great tips! I dont bother if i dont see myself writing about the brand.
Pam xo/ Pam Scalfi♥
OMG that bath looks amazing I need it
Beauty Candy Loves
Fran, please do tell all of us about how to approach a PR company or brand ?
your blog is nice to understand some basics of blogging.
Thank you, have a nice weekend =)
http://ohladymania.blogspot.com/
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Great post hun. I really do love events and launches as they make for amazing content and people really do seem to love reading about them. I've only been to a few actual "bloggers events" though as I often just attend with a mix of press etc. I think blogging events are a whole other ball game though. The last one I went to left me feeling pretty small and I had a lot of anxiety. I don't think this was anyone's fault in particular so most of them were so braggy and so hung up on followers and DA or what camera you had and it made me feel kinda bad about myself. I definitely need to work on my confidence as I'd love to attend more and feel like I turn down so many lately xx
Sophie Elizabeth
http://www.popcornandglitter.co.uk
Fran I never knew #MyChocBloggers was your first event! It was only my second too.. Great post and makes me realise that I need to get my arse into gear and go to some this year! x
http://www.devotedtopink.com
Especially if we get to hang out at them again soon! <3 xx
Oh no! I haven't been to any where people are braggy, that's just awful 🙁
You should definitely give them another try, would be lovely to hang out 🙂
xx
I just join the groups and twitter chats and it's all sort of gone from there!
When it comes to approaching brands, I'm a bit of a newbie, but always make sure you say why you love the brand etc etc 🙂 xx
Hope you enjoy the events, look forward to reading about how you get on 😀
I know, I am one of those people who is forever saying thank you (and sorry.. Even when it's someone elses fault!) so people having no manners makes me a little sad!
xx